Richardson Marketing provides marketing strategies, branding, social media, and lead generation campaigns targeted at the hunting, fishing, shooting, and outdoor lifestyle consumer. We work with a wide range of clients and industries, but at our core is a love for the Shooting, Hunting & Fishing Industry, Defense & Law-enforcement, and the Outdoor lifestyle Industry.
Do we really still need to make up phony personas in today’s age of big data and personalization? While the need to know your customer is paramount to your marketing efforts, what’s with all the guesswork? […]