Credit Union Marketing Professional Checking his Campaign in Google Analytics

Credit Union Marketing

Are you sick of wasting money on marketing agencies who can’t generate results? Are you tired of consultants who are only interested in collecting their monthly check?

Do you need to start generating real leads, real customers, new consumer deposit accounts, loans, and mortgages?

Don’t worry we have you covered!

A leading name in Credit Union Marketing, Richardson Marketing knows what it takes to deliver high impact results that deliver new consumer deposit accounts and loans.

No guesswork, No hyperbole, Just Solid Results!

  • Increase online conversions for consumer deposit accounts, consumer loans, and mortgages.
  • Create cross-selling opportunities for existing customers.
  • Create highly targeted and trackable digital campaigns (Paid, Organic Search, Social, Display, and eMail)

Digital Marketing Solutions for Credit Unions

Today’s consumers have more options than ever before, and breaking through the noise can be a challenge. But don’t worry, we have you covered. Our digital marketing campaigns are designed to target your ideal credit union customers in the digital spaces they use. Stop pouring countless dollars into marketing campaigns that don’t work, and stop paying for consultants who are only interested in collecting a monthly check.

Our direct digital marketing tactics are:

  • Highly accountable and trackable.
  • Designed specifically for Credit Unions
  • Most importantly, they drive highly qualified leads into your sales funnel.

Lead Generation

  • Behavioral Targeting
  • Predictive Algorithms
  • Retargeting Campaigns
  • Audience Analytics & Tracking

Strategic Search

  • SEO & Paid Search Campaigns
  • Website Optimization
  • Keyword Research
  • Link Building Campaigns

Social Media

  • Social Media Marketing
  • Social Ad Campaigns
  • Community Development
  • Content Marketing

Google Analytics Campaign Tracking

Custom conversion path reports from applications like MeridianLink LoansPQ. No more guessing what campaigns and channels are converting, now you’ll be able to track a loan application or account open all the way back to the original banner ad, social media post, blog article, offline marketing piece, and even the keyword used to find your site.

We can help you setup:

  • Cross-domain tracking in LoansPQ.
  • Push cookies and Google Analytics Client IDs to third-party Apps.
  • Find out where users are falling off inside your account opening and loan application process.
  • Track your campaigns from origination, through your website, and through the account opening application process.
Google Analytics Conversion Funnel Reports

Digital Development for Credit Unions

We offer a wide range of design and development services to deliver highly interactive sites and applications that deliver measurable results, engagement, and conversions. We also work with Credit Unions who have existing websites to help bring them up-to-date, make them WCAG 2.0 AA compliant, and integrate them with your sales and marketing systems.

Web Design

  • Data-Driven Websites
  • WordPress CMS Integration
  • Responsive Design


  • Application Development
  • Content Management
  • Programming & Coding


  • Analytics Management & Implementation
  • Conversion Optimization & Tracking
  • LoansPQ Tracking & Conversion Reporting
  • Ad Tracking & Measurement


Contact us for a Consultation

Call us at (702) 487-5270 to talk to one of our Credit Union Marketing specialists about how we can help you Increase Leads & Conversions. You can also E-mail us at or fill out the contact form below, and someone will contact you ASAP!

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